Content Marketing Influence in Purchase Decisions, Brand Loyalty/Affinity and Trust
Today, writing educational contents has become the most effective way related to the promotion and marketing of new products/websites as well as to reach many new customers. Content marketing has played a major role to drive a big amount of traffic to the website, to help any online business owner to secure a strong position in the industry. In addition, it provides the target audience with useful yet actionable contents required primarily to resolve their problems. In fact, marketing via educational-based contents have offered a plethora of benefits to webmasters, few of which are in this blog post.
- Gateway to Boost the Brand Affinity
Content marketing has played major role in boosting the brand affinity of an online business. In this case, consumers/customers feel passionate towards sharing high values of a particular brand or a company.
Brand affinity constitutes the Holy Grail for online marketers. Branded or loyal customers not only view your product and/or service offers, but also they love your offerings, consistently do mouth publicity of your products and vouch the products even without any coercion or prompt. Whether you add ‘About Us’ content, Mission and Vision contents, you get the opportunity to demonstrate about your good values as a company or a business organization.
- Allows Strong Purchase Decisions and Provides Remarketing Audience
In the sector of online marketing, internet users usually browse websites and come across various web contents in an organic way because of the painstaking efforts of Search Engine Optimization. In this way, users read informative, unique and user-friendly contents on your blogs, websites and thereby, decide to buy plenty of products from your website. In this way, we can say that content marketing helps in strong purchase decisions.
Moreover, while conducting a survey on purchase decisions, we have observed that about 83.6 percent of total people have chosen the brand that provided educational contents. If this is not enough, marketing via educational contents create refined remarketing audiences as per the traffic of any website and there constitutes a super technique to boost the conversion rate.
- Helps in Creating Trust Feelings
Survey report on content writing further highlighted that approximately within a period of one week only, exact numbers of participants, who actually identified a particular brand as trustworthy, have increased to 73 percent from the previous 64 percent.
- Boosts Strong Position in Social Media
Another prime benefit offered by content promotion is that it focuses on social media, particularly, on the ways of publishing regular contents. This activity lets you to grow target audience, set up relatively higher amount of credibility in your own industry and give you with plenty of conversion opportunities in near future. Great contents always give webmasters with adequate stuffs to post their valuable social feeds, which further highlight their strong value and thereby, help a lot in the growth of social followings.
Therefore, based on positive results, we may say that marketing via educational contents forms the best possible way to achieve brand loyalty/affinity and trust of worldwide customers.